KARACHI, Pakistan: European automotive manufacturer, PEUGEOT, on Saturday has formally launched operations in Pakistan with Peugeot New 2008 SUVs with its unique partner Lucky Motor Corporation.
The 1.2L Peugeot New 2008 Active prices Rs5.25 million whereas 1.2L Peugeot New 2008 prices Rs5.85 million.
The partnership commenced with the opening of eight 3S dealerships in six cities, in addition to a state-of-the-art facility for the meeting of cars in Pakistan.
Lucky Motor Corporation is a subsidiary of the Yunus Brothers Group, and has a legacy spanning over 5 decades, thanks to its robust and aggressive approach gaining appreciable market share within the Pakistani automotive industry, and setting new benchmarks in phrases of product providing & buyer service. With the introduction of PEUGEOT, the corporate now goals to present the best mobility options the European Brand can offer its customers.
PEUGEOT is an inventive mannequin that has been a pioneer within the automotive industry for over 211 years guided by its mannequin values; Allure, Emotion and Excellence, which represent sharp design, intuitive driving pleasure and uncompromising quality. With its entry into Pakistan, these values will be upheld because the mannequin strives to present the market with the newest improvements and mobility solutions.
Linda Jackson, CEO of the PEUGEOT Brand, said: “We are delighted with this partnership and what it means for the Pakistani market. This would be the primary time a European car is assembled in Pakistan and we’re excited to work with Lucky Motors to support employment, localization and the native automotive industry within the country. Internationalization is a key focus for PEUGEOT, with the B and C segment SUV growth representing a nice alternative for us. This is additionally bolstered by the evolution of the laws of the nation towards electrification which is in line with our personal strategy.”
Samir Cherfan, Chief Operating Officer, Middle East & Africa Region, Stellantis, said: “We are excited to embark on this journey in Pakistan with our new partner, Lucky Motor Corporation. We see tremendous potential and alternative for PEUGEOT in Pakistan, and are looking ahead to serving customers on this thrilling market. I would like to additionally take this event to thank Mr Muhammad Ali Tabba and Mr Asif Rizvi for making this partnership possible and I am looking ahead to witnessing the expansion of each events within the country.”
Asif Rizvi, Cheif Executive Officer, Lucky Motors Company, said : “Lucky Motors is set to change the automotive panorama of Pakistan by introducing Peugeot, the primary locally made European mannequin within the country. We are very excited to partner with Peugeot and look ahead to being related to Stellantis, an organization that strongly believes in futuristic mobility solutions.
Pakistan, with its 220 million population, offers a nice alternative for somebody to come in and disrupt the automotive market. And we have no doubt that the Stellantis with its 14 mannequin portfolio, would be the one to do so. Lucky Motors is proud to become the primary firm in Pakistan to have multi-brand manufacturing and dealers. We are delighted to embark on this adventure, bringing with it the best automotive solutions, whereas additionally making significant contributions and investments that will support financial and social development in Pakistan.”
The first step of this ongoing dedication to the Pakistani buyer will start with the introduction of the PEUGEOT 2008. The lauded 2008 has been a success story for the mannequin since its development and stands aside within the compact SUV segment with its distinctive design, superior technology and environment friendly powertrains. It additionally advantages from The PEUGEOT i-Cockpit, which options a stimulating inside design together with a state-of-the-art digital cluster and touchscreen that amplifies any driving experience. With 26 worldwide prizes, together with the Red Dot Design Award, and its perceived high quality and value, the 2008 is the perfect mannequin for Pakistani families.
The e-2008 would be the subsequent mannequin launched, giving customers the liberty to decide on between a 100% electrical and a thermic version, thanks to the Multi Energy platform CMP. Together, with support from PEUGEOT, Lucky Motors Corporation will assemble various fashions locally at state-of-the-art facilities, and is currently exploring alternatives to distribute a number of fashions by early subsequent year.
(www.peugeot-luckymotorcorp.com)