LONDON, UK: Ebiquity plc introduced the proposed acquisition of Media Path Network AB, a Swedish-based multi-national media consultancy, for a consideration of £15.5 million.
In order to finance the MediaPath acquisition, to speed up natural and inorganic growth of the enlarged enterprise and to strengthen its balance sheet, the corporate intends to hold out gross sales of new ordinary shares of £15.0 million at a price of 53.0 pence per share.
The MediaPath acquisition follows the acquisition of Media Management LLC (MML), a US-focused media audit specialist.
MediaPath is a technology-driven multi-national media consultancy based in Stockholm, Sweden in 2008 by Susanne Elias.
The MediaPath Group specialises in efficiency measurement, benchmarking and pitch administration delivered through a proprietary technology platform. It operates through a globally distributed mannequin and has forty five team members throughout 12 countries that function remotely. The MediaPath Group has an worldwide client list such as ABInBev, Disney, Heineken, KraftHeinz, Pandora, Sky, JPMorgan Chase & Co and McDonalds.
The founder, Susanne Elias has 24 years of expertise working within the media space and can join the Ebiquity executive management team as Chief Business Integration Officer on completion of the MediaPath Acquisition.
In the monetary year ended 31 December 2021, the MediaPath Group generated income of £6.3 million with year-on-year growth of c.14% and improved working revenue of £1.8 million with working revenue margin of 29.1%7. As at 31 December 2021, the MediaPath Group had gross assets of £2.6 million7.
The Board of Ebiquity believes that there’s a strong strategic and monetary rationale for the MediaPath Acquisition. MediaPath’s blue-chip worldwide client roster with lengthy relationships will be additive to Ebiquity’s existing client base through focused entry to MediaPath’s client base for Ebiquity Digital Media Solutions portfolio and complementary service providing focused on Media Management and Performance Service lines.
MediaPath’s expert administration team will join Ebiquity’s existing senior team sharing the imaginative and prescient of constructing an enlarged, global enterprise and can collectively develop the integration plan for the business. The implementation of MediaPath’s proprietary technology platform will ship economies of scale and greater efficiencies of supply groupwide.
Nick Waters, Chief Executive Officer of Ebiquity, said: “This milestone is a nice step for Ebiquity, and we’re delighted to welcome Susanne and her team to the Ebiquity Group. MediaPath brings a team of expert and extremely expert media specialists, complementary capabilities, an excellent technology platform, and a roster of excessive high quality blue chip worldwide clients. This acquisition unlocks huge potential for our business, our clients, and our people. The mixture of our two groups creates a formidable breadth and depth of media talent, with global attain and nationwide market expertise.”
Susanne Elias, Founder of MediaPath, said: “I am actually enthusiastic about the future prospects for our mixed businesses. Using technology for innovation and supply of our services to our clients has been a key driver for us and now mixed with Ebiquity’s global reach, broad service choices in addition to a extremely expert team of media specialists creates stellar alternatives for our mixed business, clients and groups throughout the world.
I am delighted to be becoming a member of the Executive Leadership Team at Ebiquity and look ahead to working with them to ship a profitable integration and realise the worth opportunity.”
Ebiquity plc (LSE AIM: EBQ) is a world chief in media funding analysis. It harnesses the energy of data to present independent, fact-based advice, enabling mannequin owners to perfect media funding decisions and enhance enterprise outcomes. Ebiquity is ready to present independent, unbiased recommendation and options to manufacturers because we have no commercial curiosity in any a half of the media present chain.
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