SYDNEY, AUSTRALIA: Burgundy Diamond Mines Limited (ASX: BDM) has engaged the services of New York-based creative company Mazarine NY to launch and drive the expansion of Burgundy’s ultra-luxury diamond brand.
The new global mannequin is anticipated to be formally launched in Paris in July, with subsequent occasions in different locations through the rest of the year. This is one of many key constructing blocks within the Company’s technique of becoming the world’s main end-to-end diamond company, and can coincide with the primary presentation of branded polished diamonds set in beautiful jewelry by Burgundy’s alliance companions Bäume Vendôme.
The vertically built-in mannequin of mining and shopping for tough stones, conducting its personal cutting and polishing, then promoting through an ultra-luxury retail mannequin in profit-sharing agreements with the world’s main design jewellers, will allow Burgundy to seize the full margins from the diamond worth chain and completely differentiates the Company’s worth proposition.
Burgundy Managing Director Peter Ravenscroft said, “We have been hard at work developing the element of our rising mannequin and look ahead to showcasing this to the diamond world. We believe this will be a distinctive idea that will respect the pure magnificence and stunning colors of our diamonds and can add appreciable desirability and worth to our polished diamonds and the jewelry in which they are going to be presented.
As we progress to sale of our polished diamonds in design jewellery, we’re delighted to be working with one
of the highest global agencies to launch this brand.”
Known as one of many world’s main luxurious items agencies specialising in mannequin development, Mazarine Group is headquartered in Paris with offices in New York, Shanghai, Beijing and Hong Kong – locations which have all been recognized as key localities for Burgundy’s future enterprise growth.
Mazarine NY has specialist expertise in diamonds and jewellery, with clients together with Cartier, De Beers, Graff and the Natural Diamond Council.
Carine Bauvey, Managing Director of Mazarine in New York commented “We are honoured to be chosen by Burgundy to lead this historic second for diamonds.
Infused with the French expertise for luxury, Mazarine New York will construct a highly effective mannequin universe and create a distinctive imaginative and prescient to match the Company’s excessive ambitions.
We maintain the worldwide perspective required to express the strategic pillars of this extraordinary mannequin and we’re thrilled for our team to disclose it this summer in Paris.”