LONDON, UK: Future plc (LSE: FUTR), the worldwide platform for specialist media, introduced the acquisition of WhatCulture.com, a digital-only leisure writer and Waive, a data perception platform.
WhatCulture is a digital-only mannequin focused on the gaming and leisure market. WhatCulture’s web site and eleven YouTube channels have respectively 3m customers and over 8m subscribers, and c.70% of its income is from the US.
This acquisition additional strengthens Future’s place in video, notably with its experience within the monetisation on YouTube. WhatCulture will profit from the Future proprietary technology stack and working mannequin to drive the platform impact while bolstering Future’s gaming and leisure vertical.
Waive is a data perception platform which provides intelligence on rising content material trends. This acquisition will extend Future’s “Aperture” data platform and enhanced data science capabilities. Aperture is Future’s proprietary platform that permits advertisers to entry Future’s wealthy first-party viewers data captured throughout its huge portfolio of brands, serving to them attain high-intent goal audiences.
Zillah Byng-Thorne, Chief Executive, said: “We are delighted to welcome each WhatCulture and Waive to Future. We look ahead to working with WhatCulture to additional diversify our content material and income streams, and we’re particularly enthusiastic about the video monetisation experience and data perception capabilities that WhatCulture and Waive will bring to the Group respectively.”
Future Plc is a global platform enterprise for specialist media with diversified income streams. Its content material reaches 1 in 2 adults on-line within the UK and 1 in three within the US.
www.futureplc.com