LONDON, UK: Bidstack Group Plc (AIM: BIDS), the native in-game promoting group, introduced a model new partnership with Xaxis, GroupM’s outcome media specialist.
The partnership enables Xaxis to entry Bidstack’s extensive portfolio of seamless in-game advert codecs and branded experiences. It additionally provides Xaxis with entry to Bidstack’s global provide of programmatic stock which options 70+ unique titles together with Dirt 5, Football Manager 2022, and Top Eleven.
The stock is available throughout mobile, PC, cloud gaming and VR formats, with additional provide for console being added within the approaching months.
In 2021, Xaxis expanded its portfolio of innovative, omnichannel media options to incorporate a full suite of gaming products. The partnership with Bidstack additional bolsters Xaxis’s ability to engage the growing, diverse, worldwide gaming viewers through immersive, innovative, and efficient content.
2021 was a breakout year for in-game promoting with the format becoming a longtime a half of media plans for advertisers throughout the industry.
The trend towards gaming was accelerated in half by the pandemic, with common playing times increasing by 14% globally and gamers throughout all age teams displaying a transparent preference for playing video games over watching TV shows and movies, in accordance to analysis from Limelight Networks.
2022 is anticipated to be one other important year for gaming, with in-game promoting gaining significant traction amongst promoting industry our bodies such because the IAB (Interactive Advertising Bureau) and up to date measurement requirements set to be launched by the MRC (Media Rating Council), making marketing campaign success simpler to measure for advertisers.
Lewis Sherlock, SVP Programmatic at Bidstack said, “We are actually proud to be working with one of many most revered names within the industry in Xaxis. The partnership is nice information for Bidstack and is the culmination of round two years of groundwork from myself and the team. We are looking ahead to scaling model funding right into a variety of markets within the subsequent few years and to work alongside Xaxis to ship immersive branded experiences in-game for his or her clients.”
Julia Rast, Senior Manager, Global Solutions & Innovation at Xaxis added, “Developing a programmatic in-game product has been an thrilling journey. Understanding the uniqueness and novelties of this type of media whereas answering the wants of our agencies and clients has been each difficult and rewarding. We’re assured that the partnership with Bidstack will allow us to additional develop sustainable and impactful options that result in stronger enterprise outcomes for our clients.”
Xaxis transforms digital media into enterprise outcomes. Xaxis maximizes the ROI of our clients’ digital media investments by combining innovative AI technology, superior cross-channel solutions, and devoted programmatic experience to develop and optimize to success metrics that join on to their enterprise goals.
Founded in 2011, Xaxis is GroupM’s outcome media specialist, serving greater than 3,000 manufacturers in forty eight markets throughout the world. www.xaxis.com