LONDON, UK: Audioboom (AIM: BOOM), the main global podcast company, introduced the continued expansion of Showcase, its automated promoting marketplace, through a strategic partnership with NZME in New Zealand.
NZME, the main radio and digital media firm in New Zealand, will monetise Audioboom’s 8,000 content material channels in Showcase of their role because the unique promoting consultant of Audioboom for New Zealand based manufacturers and buyers.
Audioboom is the third largest podcast writer in New Zealand, in accordance to Triton Digital’s regional podcast ranker, with greater than 900k month-to-month downloads and 300k distinctive listeners. New Zealand is Audioboom’s sixth biggest marketplace for podcast consumption, and this strategic alignment will allow extra environment friendly monetisation of the Company’s content material inside the region.
Showcase launched in November 2021. It is Audioboom’s ad-tech based product which connects buyers and sellers of podcast promoting effectively and at scale. In December 2021 Showcase contributed greater than US$1 million of income to the Group. In 2022 the Company expects to make greater than three billion promoting impressions available to buyers inside Showcase.
This partnership highlights Audioboom’s continued global growth, in addition to the elevated demand from manufacturers for focused promoting options.
Audioboom’s CEO Stuart Last commented: “NZME present the experience to additional maximise the worth of content material for our creators, whereas supporting our goals of environment friendly global expansion. New Zealand is an important territory for us, and I am excited to create new alternatives for manufacturers to work with our creative expertise and high-quality shows.”
www.audioboom.com