LONDON, UK: Ascential plc (LSE: ASCL.L), the specialist information, analytics and eCommerce optimisation company, has signed an settlement to purchase Sellics GmbH, a enterprise which provides media execution services to challenger manufacturers buying and selling on Amazon.
Sellics GmbH provides a mixture of promoting spend optimisation, marketing campaign automation and revenue analytics, through a suite of software program solutions, to challenger manufacturers that commerce on Amazon throughout the US and Europe. Headquartered in Berlin, Sellics employs c.90 staff, led by its co-founders: Franz Jordan (CEO), Josef Vataman (CTO) and Thomas Ropel (CMO).
Sellics will be merged into challenger model specialist Perpetua, inside Ascential’s Digital Commerce enterprise unit, utilising its scaled platform, whereas considerably increasing penetration of the European marketplace for this quick rising buyer segment.
Duncan Painter, CEO of Ascential, commented: “Sellics’ strong presence inside the European challenger market and engineering experience will speed up Perpetua’s growth outside its existing US operations, whereas Perpetua itself will present thrilling growth alternatives for the Sellics’ buyer base through its superior product set.”
Ascential delivers specialist information, analytics and eCommerce optimisation platforms to the world’s main consumer manufacturers and their ecosystems. Ascential is listed on the London Stock Exchange.
Sellics’ mission is to make Amazon Advertising simpler and fewer time-consuming for eCommerce manufacturers whereas improving their promoting efficiency and rising their business.
Sellics GmbH achieves this by pairing an innovative software program platform for promoting optimization and automation with market-leading actionable insights and aggressive intelligence, in addition to expert Advertising services.
www.sellics.com